Discover the ultimate in eye definition with Loyal Crush's Eyeliner Collection. Our eyeliners offer precision, bold colour, and long-lasting wear, ensuring your look stays flawless all day.

Whether you prefer a classic black line, a dramatic wing, or a playful pop of colour, our range has something for everyone. Made with high-quality, cruelty-free ingredients, our eyeliners are gentle on your eyes and easy to apply. Perfect for any occasion, they glide on smoothly without smudging or fading. Elevate your makeup routine and express your unique style with Loyal Crush's Eyeliner Collection – where beauty meets confidence.

Cruelty-free products are those that are not tested on animals at any stage of their development. This includes both the ingredients used and the final product itself.

Opting for cruelty-free products helps protect animals from unnecessary harm and suffering. By supporting brands that do not conduct animal testing, you promote ethical practices and encourage the development of alternative testing methods.

While we do our best to offer vegan and cruelty free products, not all of our products are certified vegan and organic.

For example, in some instances, honey is used as an ingredient. Some products have a mixture of organic and non-organic ingredients.

The best way to find your favourite preference is to use the 'sort by' option on each collection page. If you select 'vegan' it will show all products that are vegan. Likewise for organic and other options available within the 'sort by' menu.

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Express shipping is $19.95 and can be expected in 1-2 business days to most locations around Australia, excluding regional areas that don't have close access to an airport. To regional areas delivery may take 2-4 days with express.

Standard delivery is approximately:

1-2 business days to Sydney & Brisbane

2-4 business days to Melbourne & Adelaide

2 business days to Sunshine & Central Coast

3-4 to Wollongong & ACT

4-6 business days to WA, NT, TAS & North QLD

4-6 business days to most regional locations

When we think of makeup essentials, eyeliner undoubtedly secures a top spot on the list. Whether you're a makeup novice or a seasoned professional, the transformative power of eyeliner is universally recognised and revered. But what is it about this seemingly simple cosmetic product that makes it such a staple? Let's journey through the world of eyeliners and unravel the magic that lies within those sleek tubes and pots.

The History of Eyeliner: A Timeless Affair

The allure of eyeliner isn't just a modern-day phenomenon. Tracing back to ancient Egypt, both men and women used kohl to line their eyes, not just for aesthetic reasons, but also to protect their eyes from the desert sun. The iconic Cleopatra cat-eye? Yes, that's where it all began.

Changing the Game: The Optical Illusion

One of the greatest benefits of eyeliner is its ability to change the perceived shape and size of the eyes. A thin, subtle line can elongate small eyes, while a thicker line can add drama and intensity. Want to lift the eyes? A winged eyeliner can create that illusion. By merely altering the thickness, angle, and style of the line, you can achieve a myriad of looks ranging from doe-eyed to dramatic.

The Smokey Eye: A Dance of Shadows and Lines

The smokey eye is a timeless look, and while shadows play a pivotal role, it's the eyeliner that brings depth and dimension. Whether you're going for a sultry black smokey look or experimenting with vibrant colours, eyeliners—both in pencil and gel form—act as the backbone, providing structure and intensity.

Pop of Colour: Breaking Boundaries

Gone are the days when eyeliners were restricted to blacks and browns. Today, the market is flooded with eyeliners in every conceivable shade. From electric blues to fiery reds, using coloured eyeliners can elevate a simple look into a statement. Perfect for days when you want your eyes to do all the talking!

Versatility at Its Best: Beyond the Lids

In the modern makeup era, eyeliner has broken free from its traditional role. Makeup enthusiasts and artists often use eyeliners as eyeshadows, lip liners, and even for creating intricate face art. It's a testament to the product's versatility and its ability to inspire creativity.

Making a Statement: The Artistic Flair

Eyeliner has evolved beyond the standard wing or the classic line. Graphic eyeliner looks, negative space cat eyes, and double wings are pushing boundaries and proving that eyeliner can be as understated or as avant-garde as you desire.

The Importance of Formula: Find Your Match

From pencils, gels, liquids to felt-tip markers, eyeliners come in various formulas. Each has its own charm. Pencils offer a smudged, natural look, while liquid liners are perfect for sharp, defined lines. Gels bring the best of both worlds, offering precision and blendability.

The Power Stroke of Eyeliner

In the vast universe of makeup, eyeliner stands out as a product that can instantly transform a look. It's not just about drawing a line; it's about expressing oneself, reshaping perceptions, and, most importantly, having fun. Whether you're a minimalist who swears by a thin, discreet line or a maximalist who loves to experiment with bold and unconventional styles, the world of eyeliner is a playground waiting to be explored. So, pick up that liner and let your eyes tell a story!