We bring you a vibrant range of richly pigmented, cruelty-free lipsticks designed to provide long-lasting colour while nourishing your lips. Each lipstick is crafted with natural ingredients, offering intense hydration and a smooth, creamy finish that feels as good as it looks. From bold, dramatic hues to subtle, everyday shades, our collection caters to every style and occasion, helping you express your unique personality.

Each lipstick is crafted with clean, natural ingredients to ensure your lips stay soft and nourished, while providing a rich, luxurious finish that makes a statement. Whether you're after bold, dramatic shades or soft, subtle tones, this collection has the perfect lipstick for every occasion.

Cruelty-free products are those that are not tested on animals at any stage of their development. This includes both the ingredients used and the final product itself.

Opting for cruelty-free products helps protect animals from unnecessary harm and suffering. By supporting brands that do not conduct animal testing, you promote ethical practices and encourage the development of alternative testing methods.

While we do our best to offer vegan and cruelty free products, not all of our products are certified vegan and organic.

For example, in some instances, honey is used as an ingredient. Some products have a mixture of organic and non-organic ingredients.

The best way to find your favourite preference is to use the 'sort by' option on each collection page. If you select 'vegan' it will show all products that are vegan. Likewise for organic and other options available within the 'sort by' menu.

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Express shipping is $19.95 and can be expected in 1-2 business days to most locations around Australia, excluding regional areas that don't have close access to an airport. To regional areas delivery may take 2-4 days with express.

Standard delivery is approximately:

1-2 business days to Sydney & Brisbane

2-4 business days to Melbourne & Adelaide

2 business days to Sunshine & Central Coast

3-4 to Wollongong & ACT

4-6 business days to WA, NT, TAS & North QLD

4-6 business days to most regional locations

Exceptional Colour and Wear
These lipsticks are formulated to deliver intense colour payoff with just one swipe. Each shade offers rich pigmentation that lasts throughout the day, ensuring your lips stay vibrant and beautiful without constant touch-ups. The creamy texture glides on smoothly, providing a full, even coverage that won’t dry out your lips.

Hydrating and Nourishing Formulas
Unlike conventional lipsticks that can leave your lips feeling dry, the Luscious Lipsticks collection is packed with nourishing ingredients like shea butter, coconut oil, and jojoba oil. These natural moisturisers not only keep your lips soft and hydrated but also help to soothe and repair dry or chapped lips. The lightweight formula feels comfortable on the lips, making it perfect for all-day wear.

Clean, Ethical Beauty
At Loyal Crush, we believe beauty should never come at the cost of your health or the environment. That’s why every lipstick in this collection is 100% vegan and cruelty-free, ensuring no animals were harmed in the making or testing of these products. Additionally, the lipsticks are free from parabens, sulfates, synthetic fragrances, and other harmful chemicals, making them a safe, non-toxic option for clean beauty enthusiasts.

Shades for Every Mood
From sultry, bold reds to soft, natural nudes, the Luscious Lipsticks collection offers a versatile range of shades to suit every skin tone and occasion. Whether you’re looking to make a statement with a vibrant pop of colour or keep things subtle and understated, you’ll find a shade that perfectly complements your style and mood.

Bold & Vibrant: Shades like deep reds and plums make for a powerful statement lip, ideal for nights out or when you want to add a touch of drama to your look.
Everyday Nudes & Pinks: Soft, wearable hues that are perfect for daily wear, adding a hint of natural colour that enhances your lips without overpowering your look.
Seasonal Trends: Explore a variety of trend-setting shades that reflect the latest in beauty, from earthy tones to playful corals and berries.
Why Choose Luscious Lipsticks?
Rich Pigmentation: High-impact colour that lasts all day.
Moisturising Formula: Infused with nourishing ingredients to keep lips soft and smooth.
Vegan & Cruelty-Free: Beauty you can feel good about, with no harm to animals.
Clean Ingredients: Free from parabens, sulfates, and synthetic additives, ensuring a safe, non-toxic option for your lips.
Perfect for Any Occasion
Whether you're heading to a formal event, a casual day out, or just looking to elevate your everyday look, the Luscious Lipsticks collection has a shade to suit every moment. The long-lasting formula ensures that your lip colour stays put, while the hydrating ingredients keep your lips feeling comfortable and moisturised from day to night.