Magic Of I brings together gifts of passion and wisdom to assist with personal transformation through periods of change and reflection. The Magic of ‘Incarnation' is a celebration of being alive with gratitude for every moment experienced.

Use these navigational tools to be present in life and reach for your greatest potential, all while having a respectful relationship with the earth and reverence of the stars as guides.

Cruelty-free products are those that are not tested on animals at any stage of their development. This includes both the ingredients used and the final product itself.

Opting for cruelty-free products helps protect animals from unnecessary harm and suffering. By supporting brands that do not conduct animal testing, you promote ethical practices and encourage the development of alternative testing methods.

While we do our best to offer vegan and cruelty free products, not all of our products are certified vegan and organic.

For example, in some instances, honey is used as an ingredient. Some products have a mixture of organic and non-organic ingredients.

The best way to find your favourite preference is to use the 'sort by' option on each collection page. If you select 'vegan' it will show all products that are vegan. Likewise for organic and other options available within the 'sort by' menu.

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Express shipping is $19.95 and can be expected in 1-2 business days to most locations around Australia, excluding regional areas that don't have close access to an airport. To regional areas delivery may take 2-4 days with express.

Standard delivery is approximately:

1-2 business days to Sydney & Brisbane

2-4 business days to Melbourne & Adelaide

2 business days to Sunshine & Central Coast

3-4 to Wollongong & ACT

4-6 business days to WA, NT, TAS & North QLD

4-6 business days to most regional locations

The act of journaling has been a timeless ritual, a pathway to introspection, clarity, and personal growth. But what if our journals could do more than just chronicle our daily thoughts? What if they could tether our earthly existence to the vast expanse of the cosmos? This is the magic that the brand 'Magic Of I' promises and delivers, seamlessly merging our terrestrial journey with the celestial realm.

A Confluence of Earth and Cosmos
Magic Of I's vision isn't just about creating beautiful, functional journals and planners. It's a grander vision, a philosophy that believes in the interconnectedness of all things. With every stroke of the pen on their vegan leather journals, they invite users to become more aware, to live in alignment with both the earth underfoot and the stars overhead.

Interconnectedness as a Tool: Magic Of I journals aren't mere stationary. They are tools of interconnectedness. Every page, every design element is crafted to remind the user of the vast web of life they are a part of.
Living with Cosmic Awareness: Their planners don't just chart out days and months. They map out cosmic events, celestial phenomena, helping users sync their lives with the rhythmic dance of planets and stars.
Passion and Wisdom: Pillars of Magic Of I
Behind every Magic Of I journal lies a tale of passion and wisdom. The brand recognises the profound transformations individuals undergo through life's many seasons. It's during these periods of change, reflection, and evolution that the Magic of ‘Incarnation’ comes alive.

Celebrating Aliveness: Every Magic Of I journal is a testament to life's magic. It's about celebrating every heartbeat, every breath, and every moment with gratitude. It's about acknowledging the magic of being alive, of experiencing the world in all its splendour.
Guided Transformation: Magic Of I believes that personal transformation isn't a solitary journey. It's a journey where the cosmos itself becomes a guide, where earthly experiences become lessons, and where introspection paves the path forward.
Navigational Tools for Life's Journey
Every individual is on a journey, a quest to realise their highest potential. Magic Of I provides the tools to navigate this journey, to steer through life's myriad experiences with awareness, purpose, and alignment.

Being Present: In an age of distractions, Magic Of I's journals are an invitation to be present, to truly immerse in the now. Whether it's chronicling a thought, planning a day, or jotting down a dream, their journals encourage mindfulness and conscious living.
Reaching for the Stars: While their journals root individuals in the present, they also inspire them to reach for the stars, quite literally. With cosmic alignments, celestial events, and astral insights, users are encouraged to dream big, to align their aspirations with the universe's vast potential.
Respect for Earth, Reverence for Stars
At the heart of Magic Of I's ethos is a dual commitment - a commitment to the planet and a reverence for the cosmos.

Vegan Leather – A Commitment to Earth: Magic Of I’s choice to use vegan leather is more than just an ethical stance; it's a declaration of respect for Earth. It's about crafting products that are as kind to the planet as they are to the user.
Star-guided Living: The brand’s dedication to integrating cosmic events into their planners underscores a deep reverence for the stars. It's an acknowledgment that the cosmos isn't just a distant expanse but a guiding force, a source of inspiration and wisdom.

Magic Of I is more than a brand; it's a movement. A movement that calls for deeper connections, cosmic awareness, and earth-centred living. With their vegan leather journals and planners, they are not just charting out days and tasks but are charting out a way of life. A life lived in alignment, in gratitude, and in awe of both the Earth's beauty and the cosmos's grandeur. So, the next time you pick up a Magic Of I journal, know that you're not just holding a book; you're holding a universe of possibilities.