Soulness is a brand dedicated to nurturing self-discovery, mindfulness, and inner strength. Designed to inspire meaningful reflection and daily rituals, Soulness products encourage personal growth and deep connection. Rooted in mindfulness and self-care, Soulness offers beautifully designed essentials to help you align with your purpose, cultivate gratitude, and embrace your journey with clarity and confidence.

Cruelty-free products are those that are not tested on animals at any stage of their development. This includes both the ingredients used and the final product itself.

Opting for cruelty-free products helps protect animals from unnecessary harm and suffering. By supporting brands that do not conduct animal testing, you promote ethical practices and encourage the development of alternative testing methods.

While we do our best to offer vegan and cruelty free products, not all of our products are certified vegan and organic.

For example, in some instances, honey is used as an ingredient. Some products have a mixture of organic and non-organic ingredients.

The best way to find your favourite preference is to use the 'sort by' option on each collection page. If you select 'vegan' it will show all products that are vegan. Likewise for organic and other options available within the 'sort by' menu.

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Express shipping is $19.95 and can be expected in 1-2 business days to most locations around Australia, excluding regional areas that don't have close access to an airport. To regional areas delivery may take 2-4 days with express.

Standard delivery is approximately:

1-2 business days to Sydney & Brisbane

2-4 business days to Melbourne & Adelaide

2 business days to Sunshine & Central Coast

3-4 to Wollongong & ACT

4-6 business days to WA, NT, TAS & North QLD

4-6 business days to most regional locations

Discover a profound and grounding practice: the art of journaling and the power of affirmations.

What is Soulness?

Soulness isn't just about products; it's a philosophy—a commitment to the exploration and celebration of one's inner world. With its beautiful blank journals and thoughtful affirmation cards, Soulness provides the tools to initiate a dialogue with the deepest parts of ourselves. It's a pathway to self-awareness, a bridge to our innermost thoughts, and a mirror reflecting the contours of our soul.

The Blank Journal: A Canvas for Your Thoughts
The Soulness journal is not just a collection of blank pages; it's a sanctuary for thoughts, a private domain where your inner voice can express itself freely. In its simplicity, it allows your words to take center stage, inviting a stream of consciousness that flows without judgment. Each page is an opportunity to converse with your past, present, and future selves.

The Power of Writing by Hand

In an age of digital dominance, writing by hand is an act of rebellion, a declaration of intent. It is intimate and immediate, engaging the brain in a unique way that typing on a keyboard does not. Handwriting can unlock memories, clarify thoughts, and cement learning. When you write down your thoughts and feelings, you give them life and validation. The physical act of writing can be meditative, providing a moment of stillness in which to truly connect with oneself.

Why Blank Pages?

Blank pages serve as an unguided wilderness that encourages the writer to roam without boundaries. There's no need to worry about neatness, structure, or coherence. The lack of lines means there's no straight path you must follow—you can scribble, draw, vent, and explore the abstract corners of your mind. This is where creativity blossoms and genuine self-reflection takes place.

Affirmation Cards: The Seeds of Positivity
Complementing the journal, Soulness affirmation cards are beautifully crafted prompts that serve as gentle guides on your journey. Each card is a nugget of wisdom, a source of comfort, or a motivational push. They can be daily mantras, reminders, or thought-provokers that nudge you towards positivity and self-compassion.

The Practice of Affirmation

Affirmations are powerful. They shape our thoughts, which in turn shape our actions and reality. By repeatedly presenting our minds with positive beliefs and aspirations, we can start to change the neural pathways in our brains, leading to more positive thinking patterns. Affirmations help in countering the often negative and critical inner voice that can take over our narrative.

How to Use Affirmation Cards

You can select a card at random each day or choose one that speaks to you at a particular moment. Place it somewhere you'll see it—next to your bed, on your desk, or inside your journal. Let the words soak in; repeat them out loud or in your mind throughout the day. With each repetition, you're planting seeds of change.

Embarking on Your Soulness Journey
Setting the Stage

Find a quiet space where you can be undisturbed. This is your sacred time. Whether it's a cozy corner of your home or a bench in a serene park, the setting matters. It should be somewhere you feel comfortable and at peace.

Starting with a Blank Page

Open your Soulness journal and feel the weight of it in your hands—the potential of the blank page. Start without expectation. The first word you write is the beginning of a conversation. Don't worry about the direction or the outcome; let your hand guide you.

Embracing Imperfection

Your journal is not a place for perfection. It's a place for rawness and reality. If you misspell a word or your handwriting is messy, it's okay. This space is about authenticity, not aesthetics.

Reflecting and Evolving

As days turn into weeks, and weeks into months, your journal becomes a testament to your journey. Reflect on past entries to see how far you've come. You'll notice patterns, breakthroughs, and the evolution of your inner dialogue.

Using Affirmation Cards

Integrate affirmation cards into your routine. After journaling, draw a card to see what message it holds for you. Let that affirmation be the theme of your day. Write it down, reflect on it, or even journal about it. This is how you weave positivity into the fabric of your everyday life.

Why Soulness?
The journey within is not a lonely one with Soulness. It's a supported exploration into the depths of who you are and who you can become. It's about building a relationship with yourself that's based on understanding and kindness.

The Gifts of Journaling and Affirmation

The gifts you receive from this practice are manifold. Clarity, peace, self-compassion, and a strong sense of self are just the beginning. With each word and affirmation, you're not just moving through life; you're growing, learning, and expanding in ways that ripple outward into every aspect of your existence.

The Ripple Effect

As you become more attuned to your inner world, the outer world begins to reflect that harmony. Relationships deepen, productivity increases, and happiness becomes more than a fleeting emotion—it becomes a state of being.

Soulness is more than a product; it's a portal to the soul. With blank journals as your canvas and affirmation cards as your compass, you navigate the rich landscape within you. The journey is unique for everyone, but the destination is the same: a place of understanding, self-love, and an unwavering sense of peace.

In the silence between your thoughts, on the whisper of your pen, lies the truth of your journey. Embrace it with Soulness, and watch as your life transforms, one page, one affirmation at a time.