Cruelty-free products are those that are not tested on animals at any stage of their development. This includes both the ingredients used and the final product itself.

Opting for cruelty-free products helps protect animals from unnecessary harm and suffering. By supporting brands that do not conduct animal testing, you promote ethical practices and encourage the development of alternative testing methods.

While we do our best to offer vegan and cruelty free products, not all of our products are certified vegan and organic.

For example, in some instances, honey is used as an ingredient. Some products have a mixture of organic and non-organic ingredients.

The best way to find your favourite preference is to use the 'sort by' option on each collection page. If you select 'vegan' it will show all products that are vegan. Likewise for organic and other options available within the 'sort by' menu.

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Express shipping is $19.95 and can be expected in 1-2 business days to most locations around Australia, excluding regional areas that don't have close access to an airport. To regional areas delivery may take 2-4 days with express.

Standard delivery is approximately:

1-2 business days to Sydney & Brisbane

2-4 business days to Melbourne & Adelaide

2 business days to Sunshine & Central Coast

3-4 to Wollongong & ACT

4-6 business days to WA, NT, TAS & North QLD

4-6 business days to most regional locations

Makeup is a form of self-expression, a way of enhancing one's natural beauty and showcasing individual style. At Loyal Crush, we understand the power of a great makeup look and the confidence it can bring. That's why our staff, guided by the expertise of resident makeup artist @makeupmaree, has curated a collection of our favorite makeup looks using Loyal Crush’s exclusive makeup products. From the sun-kissed Bronzed look to the All Day Glow, the charming Rosy Glow, and the fierce Cat Eye, each look captures a different facet of beauty that resonates with our team and our customers.

In the world of beauty, makeup is the ultimate game-changer. It has the power to transform, empower, and create an aura of undeniable confidence. At Loyal Crush, we’re all about celebrating beauty in every shade, mood, and moment. Our Staff Edit is a curation of looks that are not just about beauty trends but are timeless expressions of individuality. Let's dive into the Loyal Crush makeup universe, artfully crafted by @makeupmaree, where every brushstroke is a stroke of genius.

The Loyal Crush Makeup Philosophy

Before we delve into the signature looks, it’s crucial to understand the philosophy behind Loyal Crush makeup. Each product in our collection is a commitment to quality, sustainability, and beauty that feels as good as it looks. We believe in makeup that complements and enhances, not masks, your unique features.

The Makeup Maree Method

@makeupmaree, our resident makeup artist, embraces a technique that’s all about bringing out the best in each face. Maree's approach is tailored, focusing on how the product feels on the skin, its blendability, and its ability to last all day. Maree’s signature looks are designed to be replicated easily, giving everyone the chance to feel like a makeup pro.

Bronzed: The Sun-Kissed Look

In the Bronzed look, it’s summer on your skin all year round. This look is all about warm tones, a hint of shimmer, and that just-back-from-the-beach vibe. It’s perfect for those who love a healthy, radiant complexion that speaks of sunny days and balmy nights.

Key Products for the Bronzed Look
Sun Worship Bronzer: A swipe of this product brings warmth to the face.
Golden Glow Highlighter: For that touch of sunlit sparkle.
All Day Glow: Radiance That Stays

All Day Glow is the epitome of dewy, radiant skin. This look is designed to last from morning coffee to evening cocktails without losing its luminosity. It’s for the woman on the go who wants to look effortlessly chic at every hour.

Key Products for the All Day Glow Look
Stay-Put Foundation: A base that stays flawless over time.
Radiant Blush & Highlight Duo: Keeps the skin looking fresh and vibrant.
Rosy Glow: The Blush of Romance

Rosy Glow is where cheeks blush with the flush of first love. It’s a delicate dance of pinks and roses, creating a look that's sweet, romantic, and just a little playful. It’s perfect for that first date or any time you want to bring a touch of romance to your day.

Key Products for the Rosy Glow Look
Petal Pink Blusher: For a natural, rosy-cheeked radiance.
Rose Quartz Luminizer: To add a hint of glow to the high points of the face.
Cat Eye: The Definitive Statement

Sharp, sultry, and never out of style, the Cat Eye is the ultimate statement of confidence and allure. It’s for those nights when you want your eyes to do the talking, for moments when bold and fierce is the only way to be.

Key Products for the Cat Eye Look
Jet Black Precision Liner: For that perfect flick and sharp edge.
Mascara Noir: To add volume and drama to your lashes.
The Loyal Crush Collection: A Closer Look

What makes the Loyal Crush Collection stand out is not just the quality of the makeup but also the ethos behind it. Each product is a testament to our commitment to cruelty-free beauty, to shades that suit every skin tone, and to formulations that care for your skin even as they beautify it.

Behind the Scenes with @makeupmaree
Get an exclusive look at how @makeupmaree creates these signature looks, the tips and tricks of the trade, and how to customize each look to suit your personal style. From selecting the right shades to the final setting spray, Maree's masterclass is an empowering journey through the world of makeup.

Loyal Crush Staff Edit is more than a makeup routine; it's a beauty experience. It’s about finding your look and wearing it with pride. It’s about the joy of makeup and the power it has to transform not just how you look, but how you feel. Join us as we explore these looks in-depth, celebrate individuality, and crush on beauty that’s as loyal as it is stunning.