The Vegan Mascaras collection at Loyal Crush offers a range of high-performance, cruelty-free mascaras designed to enhance your lashes with bold volume, length, and definition. Made with natural, plant-based ingredients, these mascaras are gentle on sensitive eyes and ensure long-lasting wear without compromising your commitment to clean, ethical beauty. Whether you're looking for dramatic, full lashes or a natural, everyday look, our vegan mascaras offer the perfect balance of performance and nourishment.

Our mascaras are 100% vegan and cruelty-free, making them a responsible choice for consumers who care about animal welfare and environmental sustainability.
Formulated with natural, nourishing ingredients, these mascaras not only enhance your lashes but also help keep them healthy and strong.
With formulas designed for long wear and smudge-proof performance, our vegan mascaras are perfect for both everyday use and special occasions.

Cruelty-free products are those that are not tested on animals at any stage of their development. This includes both the ingredients used and the final product itself.

Opting for cruelty-free products helps protect animals from unnecessary harm and suffering. By supporting brands that do not conduct animal testing, you promote ethical practices and encourage the development of alternative testing methods.

While we do our best to offer vegan and cruelty free products, not all of our products are certified vegan and organic.

For example, in some instances, honey is used as an ingredient. Some products have a mixture of organic and non-organic ingredients.

The best way to find your favourite preference is to use the 'sort by' option on each collection page. If you select 'vegan' it will show all products that are vegan. Likewise for organic and other options available within the 'sort by' menu.

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Express shipping is $19.95 and can be expected in 1-2 business days to most locations around Australia, excluding regional areas that don't have close access to an airport. To regional areas delivery may take 2-4 days with express.

Standard delivery is approximately:

1-2 business days to Sydney & Brisbane

2-4 business days to Melbourne & Adelaide

2 business days to Sunshine & Central Coast

3-4 to Wollongong & ACT

4-6 business days to WA, NT, TAS & North QLD

4-6 business days to most regional locations

Why Choose Vegan Mascara?

Cruelty-Free Commitment: Vegan mascaras ensure that no animals were harmed or used in the production process, which is often coupled with a cruelty-free certification.
Gentler on Eyes: Free from synthetic chemicals and dyes, vegan mascaras are typically gentler and safer for sensitive eyes and contact lens wearers.
Eco-Friendly: They usually have a smaller environmental footprint, often accompanied by sustainable packaging and sourcing practices.
Health Benefits: With natural ingredients, vegan mascaras reduce the risk of exposing your eyes to potentially harmful substances.

Decoding the Ingredients in Vegan Mascara

Embracing natural alternatives, vegan mascaras feature a variety of plant-based ingredients:

Natural Waxes: Candelilla, rice bran, and carnauba waxes provide the creamy texture and staying power of conventional mascaras without the use of beeswax.
Mineral Pigments: Iron oxides and other minerals offer rich, deep colors without synthetic dyes, making them safer for the delicate eye area.
Plant Oils: Oils such as almond, sunflower, and castor nourish the lashes and facilitate smooth application.
Botanical Extracts: Ingredients like green tea, chamomile, and vitamins promote lash health and may even support growth.

Applying Vegan Mascara Like a Pro

Application is key to getting the most out of your vegan mascara:

Prime Your Lashes: Start with clean lashes for the best application.
Wiggle the Wand: To coat every lash, wiggle the wand from the base to the tip of your lashes.
Build in Layers: Allow each coat to semi-dry before applying the next layer for more volume without clumping.
Bottom Lashes: Use the tip of the wand to apply mascara to the bottom lashes for a balanced look.
Vegan Mascara: Beyond Black

While black is a classic, vegan mascara comes in various shades, including brown, blue, and even clear, which can be used to nourish lashes on no-makeup days or to groom unruly brows.

Vegan Mascara for Every Occasion

Whether you're looking for a waterproof formula for a beach day or a dramatic volume for a night out, there's a vegan mascara that meets the need. Many brands offer a range of options, proving that there's no need to sacrifice choice for compassion.

The Long-Term Benefits of Using Vegan Mascara

Switching to vegan mascara can lead to healthier lashes over time. The nourishing ingredients often found in these formulas can help to strengthen and condition lashes, potentially reducing breakage and promoting fuller, longer lashes naturally.

Challenges in the Vegan Mascara Market

While vegan mascaras are evolving, some may still struggle with issues like longevity and smudging. However, as the demand grows, brands are continually improving their formulas to offer vegan options that stand up to their conventional counterparts.

Vegan Mascara and Sustainability

Vegan doesn't always mean sustainable, but many brands that offer vegan mascaras are also committed to reducing their ecological impact. Look for companies that utilize eco-friendly packaging and ethically sourced ingredients to ensure that your beauty choices align with your environmental values.

The Price of Vegan Mascara

Vegan mascaras come in a range of prices, from drugstore to luxury. The cost often reflects the quality of ingredients and the brand's commitment to ethical production. While some may be more expensive than traditional mascaras, investing in a product that aligns with your values can be worth the extra pennies.

How to Remove Vegan Mascara

Removal should be gentle to avoid damaging lashes. Opt for a vegan makeup remover or oil like coconut or jojoba, apply to a cotton pad, hold it against your closed eye for a few moments, then gently wipe away the mascara.

Embracing Beauty with Compassion

Vegan mascara is more than just a trend—it's a reflection of a growing consciousness in beauty routines. By choosing a vegan mascara, you're not only making a compassionate choice for animals but also treating your eyes to gentler ingredients, contributing to sustainability, and supporting a more ethical industry. As vegan mascaras continue to improve in quality and performance, they offer an enticing alternative for anyone looking to enhance their beauty routine while upholding their ethical standards. With every blink, wearers of vegan mascara can take pride in their choice, knowing they're part of a movement that's changing the face of beauty—one lash at a time.