The Vegan Primers collection offers a range of high-performance, cruelty-free makeup primers that prep your skin for flawless makeup application. Made with natural, plant-based ingredients, these primers create a smooth base, helping your foundation and makeup last longer while nourishing your skin.

Whether you’re looking for a mattifying primer to control oil or a hydrating formula for dry skin, our vegan primers cater to all skin types and provide the perfect foundation for any makeup look. With a lightweight, breathable texture, our primers create a flawless, long-lasting makeup base that ensures your look stays fresh throughout the day.

Cruelty-free products are those that are not tested on animals at any stage of their development. This includes both the ingredients used and the final product itself.

Opting for cruelty-free products helps protect animals from unnecessary harm and suffering. By supporting brands that do not conduct animal testing, you promote ethical practices and encourage the development of alternative testing methods.

While we do our best to offer vegan and cruelty free products, not all of our products are certified vegan and organic.

For example, in some instances, honey is used as an ingredient. Some products have a mixture of organic and non-organic ingredients.

The best way to find your favourite preference is to use the 'sort by' option on each collection page. If you select 'vegan' it will show all products that are vegan. Likewise for organic and other options available within the 'sort by' menu.

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Express shipping is $19.95 and can be expected in 1-2 business days to most locations around Australia, excluding regional areas that don't have close access to an airport. To regional areas delivery may take 2-4 days with express.

Standard delivery is approximately:

1-2 business days to Sydney & Brisbane

2-4 business days to Melbourne & Adelaide

2 business days to Sunshine & Central Coast

3-4 to Wollongong & ACT

4-6 business days to WA, NT, TAS & North QLD

4-6 business days to most regional locations

Primers are a crucial first step in the makeup application process, creating a smooth canvas for foundation and helping makeup last longer. A vegan primer, specifically, is formulated without any animal-derived ingredients or byproducts, making it an ideal choice for those who follow a vegan lifestyle or are concerned with animal welfare in cosmetics.

Why Choose Vegan Primer?

Cruelty-Free: Vegan primers guarantee that no animals were harmed or involved in the production process. This peace of mind allows consumers to align their beauty routine with their ethical beliefs.
Sensitive Skin Friendly: Often, vegan primers are formulated without harsh chemicals and potentially irritating ingredients, which can be beneficial for those with sensitive skin.
Environmentally Conscious: Choosing vegan cosmetics, including primers, typically means supporting brands that are mindful of their environmental impact.
Healthier Ingredients: Vegan primers can be rich in natural ingredients that nourish the skin, such as vitamins, minerals, and antioxidants.
The Benefits of Using Vegan Primer

Improved Skin Texture: Vegan primers often contain natural smoothing ingredients like aloe vera or silica, which can help to create an even skin texture.
Increased Longevity of Makeup: Like all primers, their vegan counterparts are designed to make your makeup application more durable throughout the day.
Hydration: Ingredients such as hyaluronic acid and plant-based glycerin can offer hydration without the use of animal-derived components.
Pore Minimization: Vegan primers can help to reduce the appearance of pores, providing a flawless base for foundation or can be worn alone for a polished, natural look.
Key Ingredients to Look For

Antioxidants: Such as Vitamin C and E, for skin protection against environmental damage.
Natural Oils: Like jojoba or coconut oil for hydration and a radiant finish.
Mineral-Based Ingredients: Including zinc oxide or titanium dioxide for a smooth, matte base.
How to Apply Vegan Primer

The application of vegan primer is no different from that of conventional primers:

Start with a Clean Face: Always apply primer to clean, moisturized skin for the best results.
Use a Pea-Sized Amount: A little goes a long way—distribute the primer evenly across the face.
Allow it to Set: Give your primer a minute to dry before applying foundation.
Choosing the Right Vegan Primer for Your Skin Type

For Oily Skin: Look for primers with a mattifying effect to control shine throughout the day.
For Dry Skin: Choose hydrating primers that can help to prevent flaking and cakey foundation.
For Combination Skin: Consider a balancing primer that can address both oiliness and dry areas.
The Ethical Aspect of Vegan Primers

Opting for a vegan primer not only benefits your skin but also sends a powerful message about consumer preferences. It supports the movement for cruelty-free beauty and encourages more companies to consider animal welfare and sustainable practices.

Navigating the Challenges

Transitioning to vegan primers can come with its own set of challenges, such as finding products that perform as well as conventional primers or deciphering ingredient lists. However, with a bit of research and trial and error, you can find a vegan primer that meets all your makeup and ethical needs.

Vegan Primer vs. Non-Vegan Primer

While vegan primers offer an ethical advantage, it’s important to note that some non-vegan primers may use ingredients that have been long-established in the cosmetics industry. It's crucial to weigh your personal values against your desired makeup outcomes when making your choice.

Making an Ethical Beauty Choice

The beauty industry is becoming increasingly inclusive, and vegan primers are at the forefront of this change. Not only do they offer the promise of a flawless makeup base, but they also represent a commitment to ethical consumerism. The benefits of vegan primer extend beyond the surface, offering a harmonious blend of aesthetic perfection and ethical assurance. By choosing a vegan primer, you're not just preparing your skin for a stunning makeup look; you're also embracing a compassionate lifestyle and advocating for a future where beauty and kindness go hand in hand.